The short version.
I studied computer science at the University of Mumbai, then spent five years doing SEO where the stakes punish sloppiness: edtech exam-prep, housing finance, enterprise banking, and now health insurance. Today I'm Deputy Manager, Marketing (SEO & AI Search) at ManipalCigna Health Insurance, where I run the organic program, a production AI-search program, and a retained agency. I report in leads and attributed revenue because that's the only language a growth program should speak.
Location, hours, and work status — the plain answer
Based in Mumbai, India. I work US business hours — full Eastern Time overlap, every working day, as my standard schedule, not a stretch accommodation. For a US Remote role I'd engage as an international contractor (directly or through an employer-of-record such as Deel or Remote.com — whichever suits Berry Law's payroll setup), and I'm open to converting to employment with sponsorship or relocating later if the firm ever wants that. No ambiguity, no surprises at the offer stage.
Time zones are an asset run properly: your site gets worked on while Lincoln sleeps, and I'm in every ET meeting that matters.
How this site was built — the Webflow answer
Webflow is the one item in Berry Law's JD that wasn't already in my stack (WordPress, Shopify, and Liferay are, plus hand-coded HTML/CSS/JavaScript, Liquid, PHP, and Python automation). So this site is how I'm closing that gap in the open: designed and hand-built for this application — no template — with every section structured one-to-one for Webflow sections and CMS collections, the case studies modeled as a collection, and the redirect and SEO settings documented for Webflow's own managers. The instrumentation is likewise real: view source and you'll find the A/B harness, the dataLayer events, and the schema this page claims.
Stack
- Measurement: GA4, GA 360, Google Search Console, Google Tag Manager, Looker Studio, Microsoft Clarity
- SEO platforms: Ahrefs, Semrush, Screaming Frog, Sitebulb, Moz, Surfer
- Structured data: Schema.org / JSON-LD — FAQ, Article, MedicalCondition, Product, HowTo, Speakable, Organization, BreadcrumbList
- AI-search visibility: Profound, Peec AI, Otterly.ai, Scrunch, Ahrefs Brand Radar
- Build: WordPress, Shopify, Liferay, HTML, CSS, JavaScript, Liquid, PHP, Python automation
Certifications and education
- Google Analytics Individual Qualification (GAIQ)
- Google Digital Unlocked
- Semrush Digital Advertising Certification
- SEO Professional Training Certification
- B.Sc. Computer Science, University of Mumbai
Contact
Email is fastest: mail@varshal.online. Phone and WhatsApp: +91 81690 17099. Profile: linkedin.com/in/varshals. Or take the resume as a PDF — it's the same facts as this site, minus the working demonstrations.