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Grown from 2M to 40M at ManipalCigna in four months.
Search, & the systems that scale it.
I am Varshal Nirbhavane, an SEO and organic growth lead with five years of building search programs that move real business numbers. Currently leading SEO at one of India’s standalone health insurers, with prior work across banking, fintech and edtech.
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Doubled from 107K to 215K at ManipalCigna in four months.
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Tripled from 50K to 150K at ManipalCigna in four months.
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Delivered through the banking platform engagement at Puretech Digital.
For five years I have lived inside Google Search Console, GA4 and Screaming Frog, building search programs that consistently turn organic traffic into qualified pipeline.
I have led the SEO charter for a publicly listed housing finance company, owned the search performance of one of India’s largest banking platforms with over 15 million monthly users, and currently sit at the SEO function of a standalone health insurer where the work has to clear E-E-A-T scrutiny on every page.
The pattern across these roles is the same. Find where the channel is leaking. Build the technical foundation. Ship programmatic content systems that scale to thousands of pages without losing quality. Wire it all to revenue. Report it cleanly to the people who sign the cheques. Keep the team shipping.
I write less in slide decks and more in spreadsheets, prompts and pull requests.
Experience in brief
2025 — present
ManipalCigna Health Insurance
Deputy Manager, Marketing (SEO)
Owning the end to end SEO function for a standalone health insurer. Doubled total organic users, tripled clicks and grew impressions twenty fold within four months of joining. Manages an in house team of eight plus an external agency.
2025 — 2025
Puretech Digital
Associate Business Manager, SEO
Led SEO for one of India’s largest banking platforms with 15M plus monthly users. Held 90 percent of high intent commercial keywords in the top three positions and contributed the equivalent of USD 25M in monthly organic revenue impact across priority financial categories.
2023 — 2025
Aavas Financiers
Deputy Manager, Marketing (SEO)
Scaled organic traffic from 30K to 160K monthly users in twelve months for a publicly listed affordable housing finance company. Generated 10K plus organic leads per month and contributed USD 15.5M in annual loan disbursal sourced through organic channels.
2022 — 2023
Testbook.com
SEO Executive
Took a fresh content vertical from zero to 1.2M monthly users in eight months. Published 1,000 plus AI assisted, editor reviewed pages and built scalable internal linking and sitemap frameworks that supported the content velocity.
2021 — 2022
Alphacom Group
Senior Digital Marketing Executive
Owned SEO and performance marketing across multiple Shopify and WordPress properties. Delivered five times return on ad spend on Meta and managed Amazon Marketplace SEO end to end.
Selected work
Health Insurance · Live
ManipalCigna
Programmatic SEO at YMYL scale
Built and shipped 1,000 plus programmatic SEO landing pages across health insurance, disease information, symptoms, side effects, deficiency and ABHA related clusters. Lifted Core Web Vitals on key templates, implemented FAQ, MedicalCondition and Article schema, and rebuilt the internal linking architecture so authority flows cleanly between money pages and the supporting content layer.
Impressions
2M → 40M
+1900% in 4 months
Organic users
107K → 215K
+101% in 4 months
Clicks
50K → 150K
+200% in 4 months
Pages shipped
1,000+
Programmatic SEO clusters
Banking · Enterprise
Puretech Digital
SEO for India’s largest banking platforms
Spearheaded SEO across seven core and 15 plus secondary financial categories on a domain serving 15M plus monthly users. Recovered cleanly through two Google core updates by isolating affected templates, fixing thin and duplicative content patterns and rebuilding internal links to the affected hubs. Resolved long standing canonical, indexation and JavaScript rendering issues that had been suppressing crawl coverage.
Monthly users
15M+
Top tier traffic platform
Top 3 keywords
90%
High intent commercial set
Revenue impact
$25M / mo
Organic attributed
Categories owned
22+
Core + secondary
Housing Finance · Listed
Aavas Financiers
Regional SEO for affordable housing finance
Took the organic channel from a small contributor to a top lead source for a publicly listed affordable housing finance company. Built and optimised 2,000 plus dynamic regional landing pages targeting tier two and tier three markets. Strengthened regional and vernacular SEO through structured data, localised content and proper hreflang implementation.
Traffic growth
30K → 160K
5.3x in 12 months
Monthly leads
10K+
Organic only
Annual disbursal
$15.5M
Sourced from organic
Regional pages
2,000+
Tier 2 / 3 cities
Edtech · Cold start
Testbook.com
Zero to 1.2M MAU in eight months
Drove SEO for a high traffic edtech platform serving competitive exam aspirants across India. Took a fresh content vertical from cold start to a meaningful acquisition channel by combining AI assisted content production with strict editorial review, scalable internal linking, and aggressive technical hygiene. Resolved historical indexing bottlenecks that had been holding back ranking growth.
Traffic
0 → 1.2M
In 8 months
Monthly leads
24K+
Organic
Pages shipped
1,000+
AI assisted, editor reviewed
Backlinks
300+
High authority outreach
The working stack
Strategy & Leadership
- Enterprise SEO roadmapping Lead
- Programmatic SEO at scale Expert
- Topical authority building Expert
- Algorithm volatility management Lead
- Agency & vendor governance Lead
- CXO reporting & QBRs Strong
- Team hiring & mentoring Strong
Technical & Analytics
- Schema markup & structured data Expert
- Core Web Vitals & performance Strong
- Crawl budget & indexation Expert
- JavaScript rendering audits Strong
- Hreflang & international SEO Strong
- GA4 & Search Console Expert
- Looker Studio dashboards Strong
Tools & Platforms
- Ahrefs, SEMrush, Moz Daily
- Screaming Frog, Sitebulb Daily
- WordPress, Shopify, Liferay Daily
- Python automation Working
- LLM workflows & prompts Daily
- HTML, CSS, JavaScript, Liquid Working
- Microsoft Clarity, Hotjar Strong