Health insurance, banking, home loans: five years of SEO in the YMYL categories where Google is most skeptical and users are most cautious. Most recent result: organic leads up from 2,000 to 5,000 a month in four months, with revenue attribution finance signed off on.
Source: GA4 + Google Search Console, ManipalCigna Health Insurance, Nov 2025–Mar 2026.
On August 4, 2026 I pulled raw HTML, response headers, robots files, and XML sitemaps across Berry Law's web estate. Three findings shaped everything on this site. Each is a hypothesis until it meets your Search Console data — but each is real, observed, and dated.
jsberrylaw.com (~1,300 URLs), ptsdlawyers.com (~1,000+ URLs), and vetinjury.com all target overlapping veterans-disability queries, with one-directional cross-linking — the main site links out to ptsdlawyers.com; I observed nothing linking back. Both brand domains redirect with temporary 302s, and berrylaw.com routes through an insecure http:// hop before reaching the canonical page. The JD calls this "domain consolidation and redirect strategy." It is the center of my 90-day plan.
Observed: response headers and sitemap counts, 2026-08-04. berrylaw.com → 302 → http://www.jsberrylaw.com/.
vetinjury.com's homepage went live with the title "Home - BERRY LAW", no meta description, two H1s, and none of the LegalService and Organization structured data your other two properties carry. On a domain the firm is actively promoting, these are one-sprint fixes with outsized returns.
Observed: raw HTML of vetinjury.com, 2026-08-04, versus the full schema graphs on jsberrylaw.com and ptsdlawyers.com.
Across five VA-disability queries I sampled, the question-shaped searches — "can I appeal a denied VA disability claim" — were dominated by educational sites, and Berry Law surfaced only via ptsdlawyers.com, in two of the five result sets. I run a production AI-visibility program today: citations up 17× in six months at ManipalCigna. I would bring that discipline here — after the fundamentals, not instead of them.
Observed: five-query SERP sample, 2026-08-04 · AI citations 2.9K → 49.9K in 6 months, Profound.
Situation, constraint, what I did, result — and what I'd do differently. Every number below is traceable to a GA4, GSC, or Ahrefs report I can open in an interview.
ManipalCigna Health Insurance · Nov 2025–present · programmatic SEO + AI search
| Organic users / mo | 107K → 215K |
| GSC clicks / mo | 50K → 150K |
| Organic leads / mo | 2,000 → 5,000 |
| AI citations (6 mo) | 2.9K → 49.9K |
Source: GA4 · GSC · Profound
Agency engagement, client under NDA · Mar–Nov 2025 · enterprise technical SEO
| Monthly organic users | 15M+ |
| Organic-influenced revenue | $25M / mo |
| High-intent keywords in top 3 | 90% |
Source: client GA360 · GSC · agency reporting
Aavas Financiers (listed housing-finance company) · Nov 2023–Mar 2025 · the closest analog to a multi-office law firm
| Organic traffic / mo | 30K → 160K |
| Organic leads / mo | 10,000+ |
| Attributed loan disbursal | $15.5M / yr |
Source: GA4 · GSC · CRM attribution
No deck. Bring your Search Console property and one page you wish converted better — I'll bring the audit I've already started. The button opens my calendar — take any 30-minute slot that suits you.